What is a Text Bank Call to Action?

Creating a Text Bank Call to Action

1. Log into the Empower Web App. Click on the Calls to Action button on the left hand side of the screen.
   

1. Next, click on the New Call to Action button.
   

1. Under What kind of action will Volunteers take?, select Canvassing. Then select Text Bank.
   

1. You can upload your list of contacts who you would like volunteers to reach out to in their text banking.

• Make a copy of our CSV template on Google Sheets and enter contact information into the sheet. A first or last name, an assignedCanvasserEID and a phone number are required for each person in your csv file. Use the assignedCanvasserEID to indicate who should reach out to each contact for this call to action.

• Click the Upload CSV button to upload your spreadsheet of contacts to reach out to during your text banking efforts. 

1. Under the Content section:
   
1. Give your Text Bank Call to Action a title in the Title box. Write your title like you are giving a direction to a volunteer. We recommend starting with a verb.
   
2. In the Subtitle box, say why this text banking effort is important! This should help inspire your volunteers to get started.
   
3. Provide additional information for your volunteers in the body section. You should provide some additional context and information for your volunteers in this section - such as talking points and instructions.
   
1. If you want you can use {eid} in the CTA body or in links in the CTA body and it will automatically be replaced with the EID of the person who is filling out the CTA (e.g. volunteers). 
4. You can view how the Text Bank Call to Action will appear on the Empower App by clicking on the Preview button.

1. Under the the Content for Volunteers to share, you can upload photos and links to help support your volunteers.

1. Under the Volunteers for Leaders to talk about during their outreach, you can add questions for volunteers to ask contacts. By default, Volunteers will see prompts that allow them to select dispositions, which sync to VAN.

1. To add a question, click on the Add Prompt button.
   
2. You can either write your own question by selecting Create new prompt. Or, you can also Use a VAN Survey Question.
   
1. It is important to note that Empower Prompts will not automatically sync to VAN through the API - however, you can export your CTA responses and bulk upload them into VAN to store that data outside of Empower.
   

1. For creating your own prompt, add the question that you would like volunteers to ask new contacts in the Prompt box.
   
2. For the answer type, you can choose either a Single answer or Multiple answers. Select Single answer when you are only looking for one answer to the question. Select Multiple answers when there can be more than one answer to the question that your volunteers are posing. 
   
3. Add your answer options in the Answer boxes.
   
4. Click Add Prompt. You will have to repeat this process for each question.

1. Below Recruitment Prompt, you can add specific prompts that volunteers will see in the Empower app. These specific prompts include: invite to a training, invite to the app, and ‘vote-tripling’ style. If you would not like to use one of these types of prompts, you can also select None. You can preview what the volunteers will see by clicking on the See these slides link.
   
2. If you want to see how the recruitment prompts will look in the Empower App, click on the See the slides button.

1. Under Scheduling and Targeting:
   
1. You can either select for the Text Bank Call to Action to go live immediately (select As soon as I submit the form) or you can pick a time for it to go live (select At a specific time in the future). You can also enter a time for the Text Bank Call to Action to end (select a date and time in the box under When should it expire?).

1. Under Conversation Starter, you can draft a text message for volunteers to send when reaching out to a contact. Click the Use a Conversation Starter button. Then type in the draft message that you would like volunteers to send out to contacts. Use {recipientname} to populate the recipient of the text messages name. Add {sendername} to populate the sender’s name. Similarly, you can embed EIDs using {recipienteid} or {sendereid}. If you don’t want to add a draft text message for volunteers, uncheck the Use a Conversation Starter box.
   

1. Under Automatic Mass Messages:
   
1. You can announce the Call to Action by checking the box next to Announce the call to action. In the message box, you can add a message that your volunteers will receive when you launch a new Call to Action. You can also select the time for the message to go out to volunteers about this new Call to Action. Select the time in the Time to send box.
   
2. You can add reminders for the calls to action. Check the Remind people that the call to action is in progress box. You can add messages for volunteers who have taken the action (in the box next to Message to people who have taken action) and volunteers who haven’t taken the action (Message to people who haven’t taken action yet). These can be important nudges to either thank someone for taking action or to encourage your volunteers who are still waiting to take action. You can select a time for these reminders to go out in the Time to send box.
   

1. Under How should messages be sent?, you can select how you would like your messages to go out. You can select Mobile App Notifications, Text Messages, and Email, or use all of them.

1. Click Publish Now to launch the Text Bank Call to Action.
   

Viewing a Text Bank Call to Action through the Empower Mobile App

1. Click on Actions
   

     

• If you have both a Volunteers and Personal List tab, click on Personal List. To engage with the Text Bank Call to Action on the Empower Mobile app, click Reach Out.
  

• As a volunteer, you will see your specific list of contacts that you have been assigned. From the contact screen, it should be super easy to text the contact.
  

• In your app, you will see the draft text that a Director or Organizer added to the Conversation Starter section.
  

• You will see a list of default questions that will help you track the interaction with your content. After you answer the first default question, another question will appear to let you select the correct disposition. You will need to answer both questions for the contact to appear as completed.

• If, while texting back and forth with a contact, you realize that you need to update their information, it is super easy. Click on the Edit contact button to update and edit a contact’s info.
  

Text Banking can be a great way to quickly reach out to a number of different people, follow up with people you have met in your organizing campaign,